We want to see THAT house. The importance of online pictures.

How many home buyers start their home search on the Internet?

 

 

I’ve seen statistics ranging from 82% to more than 90%. So just for fun, I conducted my own non-scientific survey of those looking at houses and asked them:

 

1. “What are you looking for while viewing all the different homes for sale online photos?

 

2. “What makes you stop and spend more time looking at a particular house online?”

Here are the most common/similar replies:

• Empty rooms don’t show me anything (except what color the walls are painted.)
• If the house looked like a mess, we skipped it.
• If the pictures were too dark, I skipped right over them.
• If the pictures were hazy or blurred, I skipped past them.
• It’s hard for me to see how large the rooms are when they’re empty.
• I can’t tell if our furniture will fit or not.
• If the furniture is worn & out of date, it makes me think the house is worn and out of date, too.
• Houses that look nice and clean go to the top of our list.
• Houses that look nice on the outside and inside catch our attention because they seem to be well maintained.
• Nicely decorated houses are attractive, plus we can see how big the rooms are more so than when looking at empty rooms.

None of the answers surprise me, but does make me continue to wonder why so many home sellers do not seek the assistance of a professional Home Stager prior to listing their houses. Home Staging makes such a huge impact and should be done prior to any photographs being taken.

Professionally Staged Home + Professional Photography + Properly Priced Listing = SOLD.

www.ballantynehomestaging.com | 980.322.5825 | carol@ballantynehomestaging.com