M/M Homeowner: I'm here to make you $

Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. ...Wikipedia.org

Well, yes.  But it is always about the money!  Money for the homeowner and Realtor®. 

1. A Staged® home sells as much as 80% faster and 7% higher on average than it's non-staged counterpart.
2. The faster a home sells, the faster the homeowner gets out from under the mortgage, taxes, insurance, HOA fees, utilities, and maintenance costs. This can save them tens of thousands of dollars.
3. The cost of Staging a home is almost always (if not always) less money than the first price reduction.
4. Realtor's simply do not get paid unless and until a home sale closes. They invest time and energy marketing a property, but it must actually sell before they earn any money. Staging their listings brings higher offers and faster sales, which enables them to work on securing their next listing.

RISMedia published a report in 2010 illustrating the signifcant impact Staging has had on the real estate market.  Of the 500 Realtors® from across the country surveyed at the National Association of Realtors Expo:

• 96% believed buyers react better to Staged homes than vacant ones
• 94% believed vacant homes take longer to sell than Staged homes 
• 94% believed vacant homes sell for less money than Staged homes
• The majority of Realtors surveyed agreed that vacant homes take twice as long to sell and sell for at least 15% less than a Staged home.

Occupied homes also do very well when Staged. Within the past 10 days we have had one Staged occupied home go under contract on Day 15 at 95% of list price, and another went under contract on Day 5 near list price!

Home Staging is really about making money for the homeowner. With typical ROIs of 250% to more than 300%, it simply doesn't make financial sense to try to sell a home without the assistance of a Professional Home Stager.



http://www.ballantynehomestaging.com/ | 980.322.5825 | carol@ballantynehomestaging.com