Using Autumn Colors when Selling a Home

Color affects us in a visceral way, and Autumn is the perfect time of year to bring in delicious oranges, lovely yellows and passionate reds into a decorating pallet.
Autumn colors are particularly soothing to home buyers who associate the Fall with family and gatherings, cooler temperatures and the excitement of the upcoming holidays.
Deep red is a color of romance and of strength. Deep red is perfect as an accent color in a table cloth, pillow or towel. Pair the deep red with a dark orange for a festive autumn look.
Dark orange is a warm color, representing the sun and fire and appetite. Orange has been shown to cause your body to increase its oxygen supply to the brain and stimulate mental activity. Orange is also a very contemporary and youthful color, so be sure to “mature” it by using its darker shades and pairing with red.

Yellow is cheerful and youthful. Yellow makes people happy and when paired with Autumn’s reds and oranges, it creates a lovely combination that is clean and seasonal.

Autumn colors do not need to saturate a space, but rather accent it. When it comes to the rich hues of fall, go subtle, but stylish, fun & festive!

http://www.ballantynehomestaging.com/ | 980.322.5825 | carol@ballantynehomestaging.com

Fall 2010 Color Trends; Triple Threat; to Feng Shui or Not?

Fall is a beautiful time of year, with the leaves changing color, cool breezes and scurrying squirrels burying nuts for the season. I’m looking forward to crisp air, some apple cider and possibly some pumpkin carving, too!
The signature colors of this year’s fall season are gold, brown, burgundy, cream and green, all colors that reflect the current trend of bringing nature indoors. It seems as though people want to simplify their lives these days, and this can be seen in the color palette being used, especially in bedroom where calm colors are so effective. These color trends can and should also be applied when Staging a house for sale, not only through paint, but also with area rugs, pillows, linens, and accessories.
To Feng Shui or Not?
Incorporating some Feng Shui principals into Home Staging is an effective way to create interesting spaces by using color, shape, and texture along with proper furniture placement. Light, clean, calming, balanced, and spacious are the words that come to mind. It doesn’t really matter if you personally believe in Feng Shui or not, what matters is that your listing gets positive feedback and an offer. By combining Feng Shui practices with proven Staging techniques, a house can be totally transformed and made to stand out in the crowded marketplace.

www.ballantynehomestaging.com | 980.322.5825 | carol@ballantynehomestaging.com

What Home Buyers Really Want

Have you ever wondered what home buyers really want when they are looking at homes? Certainly there are factors that are as unique as the buyers -- some folks love a "project" and others don't want to lift a finger once the boxes are unpacked, some like colonials, others cape cods -- but buyers do have universal wants and needs when looking at a potential new home, and by tapping into these factors, you increase your potential for selling a home quickly!

Buyers like a clean house. Even for those people who aren't "neat-freaks" buyers like to walk into a home that has no strong odors, is tidy and have been thoroughly cleaned. A lot of home staging is about "clean"- clean lines, clean appearance, lawn maintained, etc. Buyers are very easily distracted, and home staging gives the buyer an idea of what the home could look like, without the distraction of clutter and mess.

Buyers like to feel like they are "home." This is a tricky concept for many sellers, but I have watched this phenomenon many times. When a buyer likes a house, they will linger. They will pull out a kitchen chair and sit. They will explore around the house in all the nooks and crannies. This can not happen if there is too many "personal" items in the house. Someone else's pets, large pictures of family, a lot of toiletries on the bathroom sink... It just cannot feel right to a buyer if they perceive themselves invading someone else's space. Just as home staging is about cleaning, staging is about de-personalizing a space, allowing it to be neutral to anyone coming in.

As we stage homes we take these two starting and important steps: cleaning and de-personalizing before we bring anything in. But after we have a "blank slate" we can start working our magic. Fresh paint, clean carpet, and nice furnishings can create a warm and inviting space--one that the buyers want to sit and enjoy - not just during their visit--but for years to come.

Carol Schulenberg
Ballantyne Home Staging
Charlotte, North Carolina

www.ballantynehomestaging.com | 980.322.5825 | carol@ballantynehomestaging.com