The Cost of home staging is a hot topic in the real estate community. Some Realtors® don’t blink and understand the value of the service, other Realtors® think Staging® fees are too high. The value of home staging is determined by how quickly the house sells and the satisfaction the buyer perceives for the service (as is the case in just about any transaction in life). Staged houses sell more quickly (50%-80% less time on market) and for more money (average 7 %) than un-staged homes.
Let me start with this: there is no set price for home staging services. The size of the home, the location of the home, the condition of the home, the staging professional chosen, the scope of the project, the condition of the housing market in that area/community and other factors will all contribute to the price tag.
It can be a complicated equation!
And the ROI for a home professionally staged is huge: below are some of our real life examples:
- A Staging investment of $5,000 yields $14,000 higher list price!
- A $650 Staging investment had a house sold in 32 days at list!
- A $1,200 Staging investment had a house sold FOR CASH in ONE day!
- A $24,000 Staging investment resulted in a $70,000 higher list price -- and this house actually had competing bids and went under contract $91,000 higher than where it was going to originally list prior to the Staging overhaul.
Many of the variables that must be taken into consideration to calculate the cost of
home staging include:
• The Consultation fee charged by the
Stager.
• The Design fee charged by the Stager if hired to do the staging.
• The cost of Staging assistants.
• The cost of items that are either rented or purchased to Stage the property.
• The cost of transporting, delivering heavy furniture. This is multiplied by 2 because the items have to be removed and returned to storage when the house sells.
• The cost of labor for moving the furniture. This is multiplied by 2 because the furniture must be removed when the house sells.
• The cost of labor for projects to be handled by contractors.
• Monthly rentals for furnishings and accessories until the house is sold.
And there are always standard costs of running a business involved that must be factored into any quote.
Some of these costs can be deferred if the homeowner is willing and able to invest some sweat equity, which is why I prefer to start with a Staging Consultation on all occupied properties.
www.ballantynehomestaging.com | 980.322.5825 | carol@ballantynehomestaging.com
To make a small room seem larger, we recommend staying with one color when doing home staging. However, to make a small room look larger and cozy, you can apply the old 80/20 business rule by painting 80% of the room’s walls one color and 20% another. You can also try 60%/40%, but when you want just an accent color or pattern in a small space, the 80/20 method works really well – especially if the 80% color is neutral and the 20% color is strong. And if you are quite conservative and unsure about an 80/20 paint scheme, you can apply the rule in the overall color scheme of the room by bringing in accessories to give you the 20% accent color.
